This was an ad campaign designed for RIPNDIP inspired by their SS18 clothing line. I created brand guidelines, taglines, and specific content for two mobile apps, Instagram and Snapchat. This campaign combines the “dad hat” fashion craze, and millennial humor to create assets reminiscent of a cookout with a blaze it twist. This with the tagline “You could be your own dad” gives a funny humor to the ad campaign that reaches the target audience of the campaign.
Software Used
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
March 8, 2021
Brand, Brand, Business, Creative, Design, Design, Digital, Marketing