This was an ad campaign designed for RIPNDIP inspired by their SS18 clothing line. I created brand guidelines, taglines, and specific content for two mobile apps, Instagram and Snapchat. This campaign combines the “dad hat” fashion craze, and millennial humor to create assets reminiscent of a cookout with a blaze it twist. This with the tagline “You could be your own dad” gives a funny humor to the ad campaign that reaches the target audience of the campaign.
Software Used
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Brand & Co.
March 8, 2021
Agency, Brand, Brand, Business, Creative, Design, Design, Digital, Marketing